Catalog admin
Cutting a catalog update from 80 edits to 1 by redesigning around how the business grew
Global beverage company (NDA) · 2023
Gabriel Caldas
Senior Product Designer
I’m Gabs, a Brazilian senior product designer with 8+ years designing products, solving complex problems worldwide through strategy, systems, and now AI.
Selected work
IntrosMatter
Design said A, developers built B, AI generated C: I made them all speak the same language
IntrosMatter · 2026
Last mile
Truck drivers were in a hurry, the app wasn't: I cut the common delivery from 16 taps to 8
Global beverage company (NDA) · 2024
Caroga
Hired for the brand, guidelines and specs: I delivered those and the website they were for
Caroga · 2026